As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for e-commerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement. In this starter guide, we’ll outline all of the fundamentals for Instagram marketing, including how to optimize your profile, how to create high-engaging posts, how to get more results with both feed and stories content, and how to evaluate your progress on the platform.